The Jaguar Rebrand Disaster

The Jaguar Rebrand Disaster

Jaguar’s psychedelic rebrand launch The internet has been in a tizzy this week about Jaguar’s rebrand featuring a bizarre video and confounding logo update, but so far no car. We’ll take a look at what Jaguar released online this week, and then take...
Tesla Robotaxi Launch

Tesla Robotaxi Launch

We, Robot: Musk’s Scatterbrained Robotaxi Preview Teases Autonomy but Leaves us Confused Tesla finally pulled the wraps off their much-hyped Robotaxi (or is it Cybercab?) at We, Robot, a predictably chaotic, surprisingly confusing rave-style launch party. Six...
Ford’s Chaotic EV Strategy

Ford’s Chaotic EV Strategy

Driving the Future Forward Ford's Chaotic EV Strategy: How the Blue Oval Missed the Mark When Ford debuted the Mustang Mach-E concept in 2019, there was a palpable sense of excitement. It felt like the iconic automaker was about to make a giant leap in its efforts to...
Kia’s Remarkable EV Strategy

Kia’s Remarkable EV Strategy

With the recent debut of Kia’s new EV3 compact crossover, Kia continues to flesh out their EV crossover lineup. Along with EV6, EV9, and EV5, they’ve established an EV lineup playing in nearly every key crossover segment: subcompact (3), compact (5),...