Honda and Their Insane EV Strategy

Honda and Their Insane EV Strategy

This week at CES, Honda previewed three new EVs they plan to launch in the coming years. Two will carry the Honda badge, while the third emerges from a curious joint venture with Sony under the new “AFEELA” brand. Let’s dive into what we learned and consider what...
The Jaguar Rebrand Disaster

The Jaguar Rebrand Disaster

Jaguar’s psychedelic rebrand launch The internet has been in a tizzy this week about Jaguar’s rebrand featuring a bizarre video and confounding logo update, but so far no car. We’ll take a look at what Jaguar released online this week, and then take...
Tesla Robotaxi Launch

Tesla Robotaxi Launch

We, Robot: Musk’s Scatterbrained Robotaxi Preview Teases Autonomy but Leaves us Confused Tesla finally pulled the wraps off their much-hyped Robotaxi (or is it Cybercab?) at We, Robot, a predictably chaotic, surprisingly confusing rave-style launch party. Six...
Ford’s Chaotic EV Strategy

Ford’s Chaotic EV Strategy

Driving the Future Forward Ford's Chaotic EV Strategy: How the Blue Oval Missed the Mark When Ford debuted the Mustang Mach-E concept in 2019, there was a palpable sense of excitement. It felt like the iconic automaker was about to make a giant leap in its efforts to...