by Ricki Muñoz | Mar 25, 2026 | auto, design, meta, user experience
Buying a car is one of the more consequential consumer decisions most people make. It is expensive, often urgent, and increasingly complex. And yet, for all the time and attention people devote to it, the process itself remains oddly unstructured. Most buyers begin...
by Ricki Muñoz | Feb 25, 2025 | auto, design, user experience, Vehicle OS, video
Automotive UX is at a turning point—either continue chasing screen-heavy minimalism or embrace a smarter balance of digital and physical controls. At CES 2025, Scout Motors introduced Community UX, a bold challenge to the screen-dominated UX trend, blending digital...
by Ricki Muñoz | Jan 13, 2025 | design
This week at CES, Honda previewed three new EVs they plan to launch in the coming years. Two will carry the Honda badge, while the third emerges from a curious joint venture with Sony under the new “AFEELA” brand. Let’s dive into what we learned and consider what...
by Ricki Muñoz | Nov 21, 2024 | design
Jaguar’s psychedelic rebrand launch The internet has been in a tizzy this week about Jaguar’s rebrand featuring a bizarre video and confounding logo update, but so far no car. We’ll take a look at what Jaguar released online this week, and then take...
by Ricki Muñoz | Nov 7, 2024 | auto, design, Sales
The Honda Prologue has quietly made waves in the U.S. EV market, now ranking as the fifth best-selling EV in the country. This impressive development might be surprising, especially given Honda’s cautious approach to EVs. While others like Ford and GM have invested...
by Ricki Muñoz | Oct 15, 2024 | auto, design, review
We, Robot: Musk’s Scatterbrained Robotaxi Preview Teases Autonomy but Leaves us Confused Tesla finally pulled the wraps off their much-hyped Robotaxi (or is it Cybercab?) at We, Robot, a predictably chaotic, surprisingly confusing rave-style launch party. Six...
