The Jaguar Rebrand Disaster
Jaguar's psychedelic rebrand launch The internet has been in a tizzy this week about Jaguar's rebrand featuring a bizarre video and confounding logo update, but so far no car. We'll take a look at what Jaguar released online this week, and then take a look back at how...
Honda Prologue’s Rise: A Surprising New Contender in the EV Market
The Honda Prologue has quietly made waves in the U.S. EV market, now ranking as the fifth best-selling EV in the country. This impressive development might be surprising, especially given Honda’s cautious approach to EVs. While others like Ford and GM have invested...
Tesla Robovan vs Waymo Driver vs Zoox
Tesla Robotaxi Launch
We, Robot: Musk's Scatterbrained Robotaxi Preview Teases Autonomy but Leaves us Confused Tesla finally pulled the wraps off their much-hyped Robotaxi (or is it Cybercab?) at We, Robot, a predictably chaotic, surprisingly confusing rave-style launch party. Six months...
Ford’s Chaotic EV Strategy
When Ford debuted the Mustang Mach-E concept in 2019, there was a palpable sense of excitement. It felt like the iconic automaker was about to make a giant leap in its efforts to compete with Tesla. The Mach-E was a showstopper, boasting a sleek design, outstanding...
Mach-E GT gets a software-enabled performance upgrade
Ford is unleashing a substantial performance upgrade for Mach-E GT owners with their new performance upgrade that cuts 0-60 times from 3.8 seconds to just 3.3 seconds, a number that bests key competitors from Tesla and Porsche. We've seen this before from Tesla, who's...
Kia’s Remarkable EV Strategy
With the recent debut of Kia's new EV3 compact crossover, Kia continues to flesh out their EV crossover lineup. Along with EV6, EV9, and EV5, they've established an EV lineup playing in nearly every key crossover segment: subcompact (3), compact (5), mid-size (6) and...
Tesla’s product drought
Why doesn’t Tesla have any new models in the pipeline? Aside from the experimental, oddball, low-volume Cybertruck, Tesla has nothing new in its showrooms and nothing on the horizon. Instead, 7 years after it's original debut, the Model 3 sedan sees a modest...
Welcome to Autolitics
At Autolitics, we obsess over what makes cars extraordinary—and what occasionally drives us up the wall. Cars are among humanity's most awe-inspiring inventions, blending artistry and engineering to captivate, infuriate, or simply serve as reliable tools. Here, we...